I have been in Visual Merchandising for over 25 years. During that time I have held a variety of positions ranging from In-Store Visual Merchandiser to Corporate Visual Merchandising Director. I oversaw multiple departments including Visual Merchandising, Visual Design, Visual Operations, Space Planning, New Store Openings, Sourcing + Procurement and a Field Merchandising Team consisting of over 70 Global District and Regional Merchandisers.
I understand how to make product look good AND how to get it sold! I would love the opportunity to help you with your project needs!
Retailers | Brands that I have worked with:
Bath & Body Works
Yankee Candle Company
Lord & Taylor
Polo Ralph Lauren
Cedar & Thread
Velvet Ice Cream
CONSULTATION + VM REPORT
By utilizing my detailed Visual Merchandising Report, together we will walk your store and view it through your "customer's eyes".
We will discuss basic merchandising guidelines, how to merchandise your product in order to create a more visually appealing space, how to maximize capacity, fixture layout, hot spots, displays and more!
A VM Report will be left with you to implement. Should you need some support, I will happily return to execute!
My Freelance Visual Merchandising service allows you to call upon me when needed. I can help you with a one time project or return periodically to set your store.
Visual Merchandising Strategy
Soft + Hard Goods Merchandising
Window + Interior Displays
Fixture Placement + Traffic Flow
Projects are based on an hourly rate.